^ Denton, Elizabeth (November 8, 2019).^ "The Top 50 Household and Personal Products Companies".^ "Il Makiage recruits influencers to launch immersive new beauty app, Kenzza".^ "Il Makiage buys Israeli startup Missbeez"."This beauty startup uses a highly accurate foundation-matching quiz to help you find the right color - it got mine right on the first try". ^ "Zaha Hadid Architects designs pop-up pavilion for Il Makiage"."Cosmetics Company Il Makiage Acquires Israeli Operation of On-Demand Beauty Services Startup Missbeez". ^ "Zaha Hadid Architects Designs Pop-Up Store for Il Makiage".Il Makiage's parent company ODDITY acquired AI-based molecular discovery company Revela in June 2023. In August 2021, the company acquired computer vision startup Voyage81 to further enhance their vision, AI and machine learning capabilities. to integrate it with their machine learning programs. In November 2019, Il Makiage acquired Israeli artificial-intelligence company NeoWize Inc. The technology uses AI and machine learning to match user's with beauty and skincare products. ĭmitri Kaplun is the present CEO of the company. After the initial investment, brother and sister Oran Holtzman and Shiran Holtzman-Erel, who had previously purchased the brand, re-launched it in 2018 and started its digital approach. In June 2017, L Catterton purchased a minority stake of the company for $29 million. Il Makiage was founded in 1972 by New York-based makeup artist Ilana Harkavi. The name is an intentionally simplified version of the French word Maquillage, meaning "makeup". Il Makiage is a part of the ODDITY platform. In May 2020 they launched in the United Kingdom, launched in Germany in November 2020 and Australia in June 2021. Il Makiage is a tech-focused beauty brand based in New York City.
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